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Golbeck, Jennifer.

Analyzing the social web / Jennifer Golbeck. - First edition. - xxvi, 264 pages : illustrations ; 25 cm

Includes bibliographical references (p. 249-253) and index.

Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.

ISBN: 9780124055315 (alk. paper)

LCCN: 2012049046

Subjects--Topical Terms:
Social media.
Social networks.
Human-computer interaction.

LC Class. No.: HM742 / .G65 2013

Dewey Class. No.: 302.3