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When ads work : new proof that advertising triggers sales / John Philip Jones.

by Jones, John Philip [author].

Publisher: New York : Lexington Books, c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 J718 1995] (1).

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Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.

by Quelch, John A [author] | Farris, Paul W.

Edition: Fourth editionPublisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Q33 1994] (2).

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