When ads work : new proof that advertising triggers sales / John Philip Jones.

By: Jones, John Philip [author]
Publisher: New York : Lexington Books, c1995Description: xvi, 240 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0029166624 :Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1 LOC classification: HF5823 | .J719 1995
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 J718 1995 (Browse shelf) Available CL-25035
Total holds: 0

Includes bibliographical references (p. 223-231) and index.

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