Event communication : theory and methods for event management and tourism / Barbara Mazza

By: Mazza, Barbara [author.]
Language: English Publisher: Oxford : Goodfellow Publishers, Limited ; [2024]Copyright date: ©2024Description: 1 electronic resourceContent type: txt Media type: n Carrier type: ncISBN: 9781915097552Subject(s): Communication | Special events--ManagementGenre/Form: Electronic books.DDC classification: 384.04 Online resources: Full text available at ProQuest Ebook Central. Click here to view.
Contents:
Intro Event Communication Cover Contents Introduction to the Events Management Theory and Methods Series Preface 1 Integrated communication for events 2 Mixed event strategies and multilevel communication 3 Event participants 4 Communication: Planning and results 5 Event communication design 6 From experience to engagement: Theory and methods 7 The digital disruption 8 Evaluating the impacts of event communication Conclusions
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Item type Current location Home library Call number Status Date due Barcode Item holds
EBOOK EBOOK COLLEGE LIBRARY
COLLEGE LIBRARY
384.04 M4587 2024 (Browse shelf) Available (In Process) LC-55013
Total holds: 0

Intro
Event Communication
Cover
Contents
Introduction to the Events Management Theory and Methods Series
Preface
1 Integrated communication for events
2 Mixed event strategies and multilevel communication
3 Event participants
4 Communication: Planning and results
5 Event communication design
6 From experience to engagement: Theory and methods
7 The digital disruption
8 Evaluating the impacts of event communication
Conclusions

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