Instant appeal : the 8 primal factors that create blockbuster success / Vicki Kunkel.

By: Kunkel, Vicki [author]
Language: English Publisher: New York : Harper Collins Leadership, [2022]Copyright date: ©2022Description: viii, 296 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814409466; 0814409466Subject(s): Success in business | Success | Consumer behavior | Interpersonal relationsDDC classification: 658.4/09 LOC classification: HF5386 | .K8794 2009
Contents:
An introduction to instant appeal Ducklings, defects, and devotion : the conspicuous flaw factor Does it look like a duck? : the visual preprogramming factor Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) Good vibrations : the biotuning factor for career success What our minds really see : the mental real estate factor The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
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SUBJECT REFERENCE 		658.409 K9629 2022 (Browse shelf) Checked out 08/01/2025 12:00 AM CITU-CL-54100
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Includes bibliographical references (p. [260]-282) and index.

An introduction to instant appeal
Ducklings, defects, and devotion : the conspicuous flaw factor
Does it look like a duck? : the visual preprogramming factor
Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices
Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors
Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin)
Good vibrations : the biotuning factor for career success
What our minds really see : the mental real estate factor
The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis

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