Kunkel, Vicki.
Instant appeal : the 8 primal factors that create blockbuster success / Vicki Kunkel. - ©2009. - viii, 296 pages ; 24 cm.
Includes bibliographical references (p. [260]-282) and index.
An introduction to instant appeal
Ducklings, defects, and devotion : the conspicuous flaw factor
Does it look like a duck? : the visual preprogramming factor
Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices
Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors
Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin)
Good vibrations : the biotuning factor for career success
What our minds really see : the mental real estate factor
The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
9780814409466 0814409466
2008033513
Success in business.
Success.
Consumer behavior.
Interpersonal relations.
HF5386 / .K8794 2009
658.4/09
Instant appeal : the 8 primal factors that create blockbuster success / Vicki Kunkel. - ©2009. - viii, 296 pages ; 24 cm.
Includes bibliographical references (p. [260]-282) and index.
An introduction to instant appeal
Ducklings, defects, and devotion : the conspicuous flaw factor
Does it look like a duck? : the visual preprogramming factor
Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices
Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors
Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin)
Good vibrations : the biotuning factor for career success
What our minds really see : the mental real estate factor
The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
9780814409466 0814409466
2008033513
Success in business.
Success.
Consumer behavior.
Interpersonal relations.
HF5386 / .K8794 2009
658.4/09