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Minsky, Laurence,

Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey. - viii, 206 pages : illustrations ; 26 cm

Includes bibliographical references and index.

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--

ISBN: 9781538155394 9781538155400

LCCN: 2023019718

Subjects--Topical Terms:
Word-of-mouth advertising.
Social media--Marketing.
Artificial intelligence--Economic aspects.
Customer relations.

LC Class. No.: HF5827.95 / .M56 2024

Dewey Class. No.: 658.8