Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D [author]
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2002Edition: Fourteenth editionDescription: xxxii, 815 [28] pages : color illustrations, maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper); 9780072409475Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2002| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P426 2002 (Browse shelf) | Available | CITU-CL-33066 |
Total holds: 0
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| 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 P141 2006 Make winning a habit / | 658.8 P215 2000 Advertising campaign strategy : a guide to marketing communication plans / | 658.8 P426 2002 Basic marketing : a global-managerial approach/ | 658.8 P426 2005 Applications in basic marketing : clippings from the popular business press / | 658.8 P426 2005 Basic marketing : a global-managerial approach / | 658.8 P426 2005 Applications in basic marketing : clippings from the popular business press / |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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