Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart.
By: Hunter, Grant [author.]
Contributor(s): Burkhart, Jon, (Creative consultant) [author.]
Language: English Publisher: New York, NY: Thames & Hudson, 2013Description: 224 pages : illustrations (chiefly color) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780500516720Subject(s): Advertising | Branding (Marketing)DDC classification: 658.827 LOC classification: HF5823 | .H86 2013| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY GENERAL REFERENCE | 658.827 H9172 2013 (Browse shelf) | Available | CITU-CL-53853 |
Browsing COLLEGE LIBRARY Shelves , Shelving location: GENERAL REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.8202 Ul1 1985 Handbook of sales promotion / | 658.827 Creating a brand identity : a guide for designers / | 658.827 B733 2011 Branding logos : from the first sketch final trademark / | 658.827 H9172 2013 Newsjacking : the urgent genius of real-time advertising / | 658.82703 T675 1976 Trade names dictionary / | 658.8342 R214 2010 The trend forecaster's handbook / | 658.84 J477 2000 Visual Basic developer's guide to e-commerce with ASP and SQL server/ |
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
rant Hunter is a regional creative director for Iris Worldwide and the co-creator of urgentgenius.com. He has created campaigns for Adidas, Sony Ericsson, and Diageo.
Jon Burkhart is a former social media creative director for Iris Worldwide the co-creator of the leading website urgentgenius.com. He is based in London.
There are no comments for this item.