Hunter, Grant,
Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart. - 224 pages : illustrations (chiefly color) ; 28 cm.
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
rant Hunter is a regional creative director for Iris Worldwide and the co-creator of urgentgenius.com. He has created campaigns for Adidas, Sony Ericsson, and Diageo.
Jon Burkhart is a former social media creative director for Iris Worldwide the co-creator of the leading website urgentgenius.com. He is based in London.
9780500516720
2012942992
Advertising.
Branding (Marketing)
HF5823 / .H86 2013
658.827
Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart. - 224 pages : illustrations (chiefly color) ; 28 cm.
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
rant Hunter is a regional creative director for Iris Worldwide and the co-creator of urgentgenius.com. He has created campaigns for Adidas, Sony Ericsson, and Diageo.
Jon Burkhart is a former social media creative director for Iris Worldwide the co-creator of the leading website urgentgenius.com. He is based in London.
9780500516720
2012942992
Advertising.
Branding (Marketing)
HF5823 / .H86 2013
658.827