Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W [author]
Contributor(s): Piercy, Nigel
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: Eighth editionDescription: xvii, 726 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072966343 (alk. paper); 9780072966343Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2006Online resources: Publisher description | Table of contents only| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8/02 C855 2006 (Browse shelf) | Available | CITU-CL-38719 |
Total holds: 0
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.788 D4345 2018 Sales and marketing channels : how to build and manage distribution strategy / | 658.7884 L95 1995 Preshipment inspection services / | 658.8/005 Ap584 2005 Applications in basic marketing : clippings from the popular business press / | 658.8/02 C855 2006 Strategic marketing / | 658.8/101 Sa32 2000 Sales force management / | 658.8/12 B453 2005 Call centers for dummies / | 658.8/12 H24 2007 Customer service : a practical approach / |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
There are no comments for this item.