Normal view MARC view ISBD view

Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - Eighth edition - xvii, 726 pages : illustrations ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0072966343 (alk. paper) 9780072966343

LCCN: 2004061068

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .C72 2006

Dewey Class. No.: 658.8/02