Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
By: Boyd, Harper W [author]
Contributor(s): Westfall, Ralph L [author.] | Stasch, Stanley F
Language: English Publisher: Homewood, Ill., Richard D. Irwin, Inc., c2003Edition: Seventh editionDescription: xv, 816 pages : illustrations, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 8185386161Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .B65 2003| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.83 B692 2003 (Browse shelf) | Available | CITU-CL-31099 |
Total holds: 0
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| 658.82702854678 R797 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / | 658.83 B117 2016 Marketing research / | 658.83 B412 2013 Qualitative consumer & marketing research / | 658.83 B692 2003 Marketing research : text and cases / | 658.83 B74 2014 Marketing and sales analytics : proven techniques and powerful applications from industry leaders / | 658.83 H728 1964 The environment of marketing behavior : selections from the literature / | 658.83 K397 1996 Marketing research : an applied approach / |
Includes bibliographical references.
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