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Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch - Seventh edition - xv, 816 pages : illustrations, 24 cm

Includes bibliographical references.

ISBN: 8185386161

LCCN: 70172964

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B65 2003

Dewey Class. No.: 658.8/3