Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Language: English Analytics: Show analyticsPublisher: Boston : McGraw-Hill / Irwin, 2005Edition: 2004-2005 editionDescription: 214 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072864702; 9780072864717; 9780072864700Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | Marketing | Marketing -- Management | MarketingGenre/Form: Periodicals. | Periodicals.Additional physical formats: Online version:: Applications in basic marketingDDC classification: 658.8 LOC classification: HF5410 | .A67Summary: "Clippings from the popular business press."| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8/005 Ap584 2005 (Browse shelf) | Available | CITU-CL-42356 | |||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Ap584 2005 (Browse shelf) | Available | CITU-CL-40897 | |||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Ap584 2005 (Browse shelf) | Available | CITU-CL-40930 | |||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P426 2005 (Browse shelf) | Available | CITU-CL-34563 | |||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P426 2005 (Browse shelf) | c.3 | Available | CITU-CL-38698 |
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| 658.787 T279 1988 Principles of inventory and materials management / | 658.788 D4345 2018 Sales and marketing channels : how to build and manage distribution strategy / | 658.7884 L95 1995 Preshipment inspection services / | 658.8/005 Ap584 2005 Applications in basic marketing : clippings from the popular business press / | 658.8/02 C855 2006 Strategic marketing / | 658.8/101 Sa32 2000 Sales force management / | 658.8/12 B453 2005 Call centers for dummies / |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Latest issue consulted: 2004/2005.
Earlier selection Decision based on 1990
Title from title page.
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