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Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. - 2004-2005 edition - 214 pages : illustrations ; 25 cm. - Annual - 2005

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

ISBN: 0072864702 9780072864717 9780072864700 = Applications in basic marketing = Appl. basic mark.

Subjects--Topical Terms:
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
Marketing--Management.
Marketing.

Index Terms--Genre/Form:
Periodicals.
Periodicals.

LC Class. No.: HF5410 / .A67

Dewey Class. No.: 658.8