Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters
By: Hoyer, Wayne D [author]
Contributor(s): Maclnnis, Deborah J | Pieters, Rik
Language: English Publisher: Andover Cengage Learning 2013Edition: Second editionDescription: xix, 458 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814441414DDC classification: 658.8342| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8342 H852 2013 (Browse shelf) | Available | CITU-CL-45419 |
Total holds: 0
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| 658.83402856312 Sz12 2019 Social media data mining and analytics / | 658.8342 Ea775 2017 Consumer behaviour : applications in marketing / | 658.8342 H852 1997 Consumer behavior / | 658.8342 H852 2013 Consumer behavior in the 21st century / | 658.8342 P441 1994 Understanding consumer behavior / | 658.8342 P441 2008 Consumer behavior & marketing strategy | 658.8342 P441 2010 Consumer behavior & marketing strategy / |
Includes glossary and index.
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