Normal view MARC view ISBD view

Hoyer, Wayne D.

Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters - Second edition - xix, 458 pages : illustrations ; 25 cm

Includes glossary and index.

ISBN: 9789814441414

Dewey Class. No.: 658.8342