Marketing terms : definitions, explanations, and/or aspects / [by] Irving J. Shapiro.
By: Shapiro, Irving J [author]
Publisher: West Long Branch, N.J. : S-M-C Pub. Co., c1973Edition: Third editionDescription: 185 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume Subject(s): Marketing -- DictionariesDDC classification: 658.803 LOC classification: HF5415 | .S397 1973| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.803 Sh22 1973 (Browse shelf) | Available | CL-20550 |
Total holds: 0
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| 658.802 W386 1998 Divide and conquer : target your customers through market segmentation / | 658.802 W386 1998 Divide and conquer : target your customers through market segmentation / | 658.802 W386 1998 Divide and conquer : target your customers through market segmentation / | 658.803 Sh22 1973 Marketing terms : definitions, explanations, and/or aspects / | 658.804 T2146 2018 B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / | 658.809382 K243 1980 Multinational marketing management / | 658.81 B4141 2015 Sales management for dummies / |
Fourth ed. published in 1980 under title: Dictionary of marketing terms.
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