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Shapiro, Irving J.

Marketing terms : definitions, explanations, and/or aspects / [by] Irving J. Shapiro. - Third edition - 185 pages ; 24 cm.

Fourth ed. published in 1980 under title: Dictionary of marketing terms.

LCCN: 73075371

Subjects--Topical Terms:
Marketing--Dictionaries.

LC Class. No.: HF5415 / .S397 1973

Dewey Class. No.: 658.803