Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.
By: Rao, Vithala R [author]
Contributor(s): Steckel, Joel H
Publisher: Reading, Mass. : Addison-Wesley, c1998Description: xiii, 514 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0321001982Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .R3242 1998| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.802 R18 1998 (Browse shelf) | Available | CL-27567 |
Total holds: 0
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| 658.802 K848 2009 Marketing management : communication principles / | 658.802 L649 2011 Data mining techniques : for marketing, sales, and customer relationship management / | 658.802 M341 1980 Marketing management casebook / | 658.802 R18 1998 Analysis for strategic marketing / | 658.802 R251 2015 Strategic marketing : decision making & planning / | 658.802 R746 1987 Marketing communications : from fundamentals to strategies / | 658.802 Sco837 2013 The new rules of lead generation : proven strategies to maximize marketing ROI / |
Includes bibliographical references and indexes.
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