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Rao, Vithala R.

Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. - xiii, 514 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0321001982

LCCN: 97003230

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .R3242 1998

Dewey Class. No.: 658.802