The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
By: Marconi, Joe [author]
Contributor(s): American Marketing Association
Publisher: Lincolnwood, IL : NTC Business Books, c2000Description: xv, 247 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0844222577Subject(s): Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | M373 2000Online resources: Publisher description | Table of contents| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 M333 2000 (Browse shelf) | Available | CL-27093 |
Total holds: 0
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| 658.827 Du54 2012 Brand management : Principles and Practices / | 658.827 El588 2018 Strategic brand management / | 658.827 H469 2013 Branding and product design : an integrated perspective / | 658.827 M333 2000 The brand marketing book : creating, managing, and extending the value of your brand / | 658.827 M4263 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | 658.827 P8454 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / | 658.827 R7208 2023 Content marketing strategy : harness the power of your brand's voice / |
At head of title: American Marketing Association.
Includes bibliographical references (p. 237-240) and index.
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