Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell.
By: Mason, Joseph Barry [author]
Contributor(s): Ezell, Hazel F
Publisher: Plano, Tex. : Business Publications, c1987Description: xvii, 810 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256029393Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M3323 1987| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 M381 1987 (Browse shelf) | c.1 | Available | CL-re 12730 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 M381 1987 (Browse shelf) | c.2 | Available | CL-re 12731 |
Total holds: 0
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| 658.8 M341 1997 Marketing / | 658.8 M341 2002 Marketing management : a strategic, decision-making approach / | 658.8 M381 1987 Marketing : principles and strategy / | 658.8 M381 1987 Marketing : principles and strategy / | 658.8 M867 2013 Strategic marketing management / | 658.8 M867 2013 Strategic marketing management / | 658.8 M917 2010 Marketing management: a strategic decision-making approach / |
Includes bibliographies and indexes.
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