Normal view MARC view ISBD view

Mason, Joseph Barry.

Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell. - xvii, 810 pages : illustrations ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0256029393

LCCN: 86071603

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M3323 1987

Dewey Class. No.: 658.8