Marketing / Maurice I. Mandell.
By: Mandell, Maurice I [author]
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1985Edition: Third editionDescription: xii, 740 pages : illustrations (some color) ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 013556994XSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .R578 1985| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 M311 1985 (Browse shelf) | Available | CL-re 13782 |
Total holds: 0
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| 658.8 L944 2001 Services marketing : people, technology, strategy / | 658.8 M127 1990 Basic marketing: managerial approach | 658.8 M127 1990 Basic marketing : a managerial approach / | 658.8 M311 1985 Marketing / | 658.8 M341 1994 Marketing / | 658.8 M341 1997 Marketing / | 658.8 M341 2002 Marketing management : a strategic, decision-making approach / |
Includes index.
Bibliography: p. 727-729.
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