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Mandell, Maurice I.

Marketing / Maurice I. Mandell. - Third edition - xii, 740 pages : illustrations (some color) ; 24 cm.

Includes index.

Bibliography: p. 727-729.

ISBN: 013556994X

LCCN: 84017974

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .R578 1985

Dewey Class. No.: 658.8