Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
By: Hutt, Michael D [author]
Contributor(s): Speh, Thomas W
Publisher: Fort Worth : Dryden Press, c1995Edition: Fifth editionDescription: xxvi, 757 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0030949181Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.13 | .H87 1995| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.802 H976 1995 (Browse shelf) | Available | CL-32495 |
Total holds: 0
Browsing COLLEGE LIBRARY Shelves , Shelving location: SUBJECT REFERENCE Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 F228 2024 Strategic content marketing : creating effective content in practice / | 658.802 H187 2014 The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / | 658.802 H261 2011 Harvard business review on reinventing your marketing. | 658.802 H976 1995 Business marketing management : a strategic view of industrial and organizational markets / | 658.802 K49 1984 The savvy consumer / | 658.802 K848 2000 Marketing management / | 658.802 K848 2009 Marketing management : communication principles / |
Includes bibliographical references and indexes.
There are no comments for this item.