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Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - Fifth edition - xxvi, 757 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0030949181

LCCN: 94070381

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H87 1995

Dewey Class. No.: 658.802