Advertising research : theory and practice / Joel J. Davis.

By: Davis, Joel, 1950- [author]
Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Description: xxiv, 695 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0132218135Subject(s): Advertising -- ResearchDDC classification: 659.1072 LOC classification: HF5814 | .D38 1997
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1072 D294 1997 (Browse shelf) Available CL-24826
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Includes bibliographical references and index.

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