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Davis, Joel, 1950-

Advertising research : theory and practice / Joel J. Davis. - xxiv, 695 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0132218135

LCCN: 96045163

Subjects--Topical Terms:
Advertising--Research.

LC Class. No.: HF5814 / .D38 1997

Dewey Class. No.: 659.1072