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Jones, John Philip.

When ads work : new proof that advertising triggers sales / John Philip Jones. - xvi, 240 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 223-231) and index.

ISBN: 0029166624 : $30.00

LCCN: 94024948

Subjects--Topical Terms:
Advertising--Case studies.
Sales promotion--Case studies.

LC Class. No.: HF5823 / .J719 1995

Dewey Class. No.: 659.1