Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.
By: Arens, William F [author]
Contributor(s): Whidden, Jack J
Series: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: Sixth editionDescription: 1 volume(various pagings) : illustrations (some color), color map ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256182574Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1996| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 1996 (Browse shelf) | c.1 | Available | CITU-CL- 22310 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 1996 (Browse shelf) | c.2 | Available | CITU-CL-23006 |
Total holds: 0
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| 659.1 Ar33 1994 Contemporary advertising / | 659.1 Ar33 1994 Contemporary advertising / | 659.1 Ar33 1996 Contemporary advertising / | 659.1 Ar33 1996 Contemporary advertising / | 659.1 Ar33 2002 Contemporary advertising / | 659.1 Ar33 2004 Contemporary advertising / | 659.1 Ar33 2007 Essentials of contemporary advertising / |
Includes four pages of color tranparencies.
Includes bibliographical references and index.
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