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Arens, William F.

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. - Sixth edition - 1 volume(various pagings) : illustrations (some color), color map ; 29 cm. - The Irwin series in marketing .

Includes four pages of color tranparencies.

Includes bibliographical references and index.

ISBN: 0256182574

LCCN: 95033468

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1996

Dewey Class. No.: 659.1