The little blue book of advertising: fifty two small ideas that can make a big difference/ Steve Lance and Jeff Woll.
By: Lance, Steve [Author]
Contributor(s): Woll, Jeff
Language: English Publisher: New York, New York: Portfolio, c2006Description: xvii, 270 pages: illustrations; 19 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1591841240Subject(s): Advertising -- Handbooks, manuals, etc | Marketing -- Handbooks, manuals, etcDDC classification: 659.1 LOC classification: HF5823 | .L19 2006Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY GENERAL REFERENCE | 659.1 L221 2006 (Browse shelf) | Available | CITU-CL-42517 |
Total holds: 0
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| 659.1 D423 2006 The advertising handbook: make a big impact with a small budget/ | 659.1 K834 2012 Goodvertising: creative advertising that cares/ | 659.1 K8349 2012 Goodvertising: creative advertising that cares/ | 659.1 L221 2006 The little blue book of advertising: fifty two small ideas that can make a big difference/ | 659.131 J153 1964 Practical publicity ; a handbook for public and private workers / | 659.1320973 F7766 2023 40s : all-American ads / | 659.157 M8211 2010 Window display : new visual merchandising / |
Includes bibliographical references (p. 270).
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