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Lance, Steve.

The little blue book of advertising: fifty two small ideas that can make a big difference/ Steve Lance and Jeff Woll. - xvii, 270 pages: illustrations; 19 cm.

Includes bibliographical references (p. 270).

ISBN: 1591841240

LCCN: 2005058677

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

LC Class. No.: HF5823 / .L19 2006

Dewey Class. No.: 659.1