The media of mass communication / John Vivian.

By: Vivian, John [author]
Language: English Publisher: Boston : Allyn & Bacon, c2011Edition: Tenth editionDescription: xxiv, 480 pages : illustrations (chiefly color), color map ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780205693054; 0205693059; 9780205719112 (pbk.); 0205719112 (pbk.)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .V53 2011
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE
302.23 V838 2011 (Browse shelf) c.1 Available CITU-CL-42024
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE
302.23 V838 2011 (Browse shelf) c.2 Available CITU-CL-42700
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Includes index

Includes bibliographical references

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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