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Vivian, John.

The media of mass communication / John Vivian. - Tenth edition - xxiv, 480 pages : illustrations (chiefly color), color map ; 28 cm.

Includes index

Includes bibliographical references

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

ISBN: 9780205693054 0205693059 9780205719112 (pbk.) 0205719112 (pbk.)

LCCN: 2010001491

Nat. Bib. No.: GBB059585 bnb

Nat. Bib. Agency Control No.: 015549458 Uk

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .V53 2011

Dewey Class. No.: 302.23