Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.
Contributor(s): Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management
Publisher: San Diego : Harcourt Brace Jovanovich, c1986Description: ix, 513 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0155057758Subject(s): Marketing -- United States -- Management | Marketing -- United States -- Management -- Case studiesDDC classification: 658.800973 LOC classification: HF5415.13 | .C28 1986| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.800973 T619 1986 (Browse shelf) | Available | CL-25957 |
Total holds: 0
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| 658.80072 W733 2014 Marketing analytics : data-driven techniques with Microsoft Excel / | 658.800954 M6875 2024 Integrated advertising, promotion, and marketing : communicating in a digital world / | 658.800954 M6875 2024 Integrated advertising, promotion, and marketing : communicating in a digital world / | 658.800973 T619 1986 Cases and classics in marketing management / | 658.802 As71 1990 Marketing : principles & strategy / | 658.802 C337 1991 Organizing and implementing the marketing effort : text and cases / | 658.802 Eg13 2015 Marketing communications / |
Rev. ed. of: Marketing management. c1980.
Includes bibliographies and index.
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