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Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke. - ix, 513 pages : illustrations ; 25 cm.

Rev. ed. of: Marketing management. c1980.

Includes bibliographies and index.

ISBN: 0155057758

LCCN: 85080071

Subjects--Topical Terms:
Marketing--Management.--United States
Marketing--Management--Case studies.--United States

LC Class. No.: HF5415.13 / .C28 1986

Dewey Class. No.: 658.800973