| 000 -LEADER |
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| fixed length control field |
01566nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210810165922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210810b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
049550307x |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.450236 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Eastman, Susan Tyler |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media programming : |
| Remainder of title |
strategies and practices / |
| Statement of responsibility, etc |
Susan Tyler Eastman, Douglas A. Ferguson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eight Edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Massachusetts : |
| Name of publisher, distributor, etc |
Wadsworth/Thomson, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 466 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication --<br/>Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming --<br/>Cable, satellite, and online strategies: Cable, wireless, satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming --<br/>Radio programming: Music radio programming; Information radio programming --<br/>Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television programs |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cable television |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio programs |
| General subdivision |
Planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferguson, Douglas A. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |