Marketing management / Philip Kotler, Kevin Lane Keller
By: Kotler, Philip [author]
Contributor(s): Keller, Kevin Lane [author]
Publisher: Singapore : Pearson Education South Asia Pte Limited, 2016Edition: Fifteenth editionDescription: 714 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789813131514Subject(s): Marketing -- Management | MarketingDDC classification: 658.8| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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HIGH SCHOOL LIBRARY - SHS | HIGH SCHOOL LIBRARY - SHS SUBJECT REFERENCE | 658.8 K8487 2016 (Browse shelf) | Available | SHS - 764 |
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| 658.155 G8756 2023 The leader's guide to managing risk : a proven method to build resilience and reliability / | 658.3 R538 2017 Organizational behavior / | 658.4038011 L365 2018 Management information system managing the digital firm / | 658.8 K8487 2016 Marketing management / | 792.82 Choreography : a basic approach using improvisation : includes student web resource / | 808.02 L567 2017 Writing research papers : a complete guide / | 808.0420712 R2513 2016 Research writing rewired : lessons that ground students' digital learning / |
Includes glossary and index
Preface -- Part 1 Understanding Marketing Management -- Part 2 Capturing Marketing Insights -- Part 3 Connecting with Customers -- Chapter 4 Building Strong Brands -- Chapter 5 Creating Value -- Chapter 6 Delivering Value -- Chapter 7 Communicating Value -- Chapter 8 Conducting Marketing Responsibility for Long-Term Success
600-699 658.8
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