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Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller - Fifteenth edition - 714 pages : illustrations ; 28 cm.

Includes glossary and index

Preface -- Part 1 Understanding Marketing Management -- Part 2 Capturing Marketing Insights -- Part 3 Connecting with Customers -- Chapter 4 Building Strong Brands -- Chapter 5 Creating Value -- Chapter 6 Delivering Value -- Chapter 7 Communicating Value -- Chapter 8 Conducting Marketing Responsibility for Long-Term Success




ISBN: 9789813131514

Subjects--Topical Terms:
Marketing --Management.
Marketing.

Dewey Class. No.: 658.8