401 killer marketing tactics to increase sales, maximise profits, and stomp your competition / Tom Feltenstein.

By: Feltenstein, Tom
Publisher: New York : McGraw-Hill, 2005Description: vii, 355 p. ; 23 cmISBN: 0071441379Other title: Four hundred and one killer marketing tactics to increase sales, maximise profits, and stomp your competitionSubject(s): MarketingLOC classification: HF5415 | .F397 2005Online resources: Contributor biographical information | Publisher description
Contents:
Planning the battale : the basics -- How to chosse thr right tactics -- Ten steps before launching any promotional tactic -- Must-do basic tactics -- Marketing to your internal customer -- Grand opening / reopening tactics -- Four walls promotions -- Existing customers -- New customers -- Promotions for charities & churches -- Civic tactics -- Direct mail & ads -- Staff incentives -- Miscellaneous tactics for retailers -- Cards, coupons, tear-outs -- Community tactics -- Students & their families -- Leisure-time tie-ins -- Service & professional businesses -- Restaurant, food-service & beverage companies -- within your four walls -- Coupons & other come-ons -- Theme nights -- Drive-through tactics -- Outrageous ideas -- Nonprofit tactics -- Opening anniversaries -- Holiday tactics -- Thanksgiving & Christmas tactics -- Quick College-year promotions -- e-Marketing.
Summary: Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein's acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page--and how to make it happen
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Includes index.

Planning the battale : the basics --
How to chosse thr right tactics --
Ten steps before launching any promotional tactic --
Must-do basic tactics --
Marketing to your internal customer --
Grand opening / reopening tactics --
Four walls promotions --
Existing customers --
New customers --
Promotions for charities & churches --
Civic tactics --
Direct mail & ads --
Staff incentives --
Miscellaneous tactics for retailers --
Cards, coupons, tear-outs --
Community tactics --
Students & their families --
Leisure-time tie-ins --
Service & professional businesses --
Restaurant, food-service & beverage companies --
within your four walls --
Coupons & other come-ons --
Theme nights --
Drive-through tactics --
Outrageous ideas --
Nonprofit tactics --
Opening anniversaries --
Holiday tactics --
Thanksgiving & Christmas tactics --
Quick College-year promotions --
e-Marketing.

Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes

Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.

This fully revised and updated edition of Feltenstein's acclaimed guide features:

Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more
An encyclopedia format designed for ready reference
A different idea on each page--and how to make it happen

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