| 000 -LEADER |
|---|
| fixed length control field |
03083cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
13933926 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210210074647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050418s2005 nyu f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005297299 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071441379 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm57416400 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BKL |
| Transcribing agency |
BKL |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.F397 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Feltenstein, Tom. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
401 killer marketing tactics to increase sales, maximise profits, and stomp your competition / |
| Statement of responsibility, etc. |
Tom Feltenstein. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Four hundred and one killer marketing tactics to increase sales, maximise profits, and stomp your competition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 355 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Planning the battale : the basics --<br/>How to chosse thr right tactics --<br/>Ten steps before launching any promotional tactic --<br/>Must-do basic tactics --<br/>Marketing to your internal customer --<br/>Grand opening / reopening tactics --<br/>Four walls promotions --<br/>Existing customers --<br/>New customers --<br/>Promotions for charities & churches --<br/>Civic tactics --<br/>Direct mail & ads --<br/>Staff incentives --<br/>Miscellaneous tactics for retailers --<br/>Cards, coupons, tear-outs --<br/>Community tactics --<br/>Students & their families --<br/>Leisure-time tie-ins --<br/>Service & professional businesses --<br/>Restaurant, food-service & beverage companies --<br/>within your four walls --<br/>Coupons & other come-ons --<br/>Theme nights --<br/>Drive-through tactics --<br/>Outrageous ideas --<br/>Nonprofit tactics --<br/>Opening anniversaries --<br/>Holiday tactics --<br/>Thanksgiving & Christmas tactics --<br/>Quick College-year promotions --<br/>e-Marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes<br/><br/>Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.<br/><br/>This fully revised and updated edition of Feltenstein's acclaimed guide features:<br/><br/>Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more<br/>An encyclopedia format designed for ready reference<br/>A different idea on each page--and how to make it happen |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0627/2005297299-b.html">http://www.loc.gov/catdir/enhancements/fy0627/2005297299-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0627/2005297299-d.html">http://www.loc.gov/catdir/enhancements/fy0627/2005297299-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BOOK |