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Wells, William, 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - Sixth edition - xxxii, 599 pages : color illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 0130477222 9780130477224

LCCN: 2002021433

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2003

Dewey Class. No.: 659.1