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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. Robert [author]

Contributor(s): Tanner, John F

Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: Third editionDescription: xxix, 683 pages : illustrations, charts ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072865784 (alk. paper); 9780072865783Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2006Online resources: Publisher description | Table of contents only

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
BOOK	COLLEGE LIBRARY	COLLEGE LIBRARY SUBJECT REFERENCE	658.8 D977 2006 (Browse shelf)	Available		CITU-CL-38691

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Previous	658.8 D4969 2016 Screen to screen selling : how to increase sales, productivity, and customer experience with the latest technology /	658.8 D591 2017 Communications writing and design : the integrated manual for marketing, advertising, and public relations /	658.8 D865 2002 Marketing management : text and cases /	658.8 D977 2006 Business marketing : connecting strategy, relationships, and learning /	658.8 D977 2009 Business marketing : connecting strategy, relationships, and learning /	658.8 Er35 1996 The synthesis of variety : developing product families /	658.8 Et99 1997 Internet exercises to accompany marketing /	Next

Includes bibliographical references (p. 652-660) and index.

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