Normal view MARC view ISBD view

Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - Third edition - xxix, 683 pages : illustrations, charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 652-660) and index.

ISBN: 0072865784 (alk. paper) 9780072865783

LCCN: 2004058191

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D92 2006

Dewey Class. No.: 658.8