Retailing management / Michael Levy, Barton A. Weitz.

By: Levy, Michael, 1950-
Contributor(s): Weitz, Barton A
Boston : McGraw-Hill/Irwin, [2009]Edition: Seventh EditionDescription: xxxi, 702 pages : col. illustrations ; 29 cmISBN: 9780073381046 (alk. paper); 0073381047 (alk. paper)Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .L4828 2009Online resources: Publisher description | Table of contents only
Contents:
Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II: Retailing Strategy Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix Section IV: Store Management Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service
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SUBJECT REFERENCE 		658.87 L579 2009 (Browse shelf) Available CITU-CL-44410
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658.87 L579 1992 Retailing management / 658.87 L579 1992 Retailing management / 658.87 L579 1995 Retailing management / 658.87 L579 2009 Retailing management / 658.87 L5798 2019 Retailing management / 658.87 M381 1991 Retailing / 658.87 P472 2013 Retail marketing and branding : a definitive guide to maximizing ROI /

Includes bibliographical references and indexes.

Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II: Retailing Strategy Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix Section IV: Store Management Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service

600-699

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