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Levy, Michael, 1950-

Retailing management / Michael Levy, Barton A. Weitz. - Seventh Edition - xxxi, 702 pages : col. illustrations ; 29 cm.

Includes bibliographical references and indexes.

Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II: Retailing Strategy Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix Section IV: Store Management Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service




ISBN: 9780073381046 (alk. paper) 0073381047 (alk. paper)

LCCN: 2008006472

Subjects--Topical Terms:
Retail trade--Management.

LC Class. No.: HF5429 / .L4828 2009

Dewey Class. No.: 658.8/7